For my NewsTrack review this week, I decided to take a look at NBCnews.com’s Tech tab. I expected to see something a little more interactive and “tech-y”, but all I found was a homepage that is identical to all other tabs on the website and a handful of articles from other news sources linked to with a cover picture.
The problem with this is not only the fact that it is not interesting to a tech-savvy person that may want to read up on some tech news, but NBC also outsources a lot of their top tech news stories to other sources. Beyond a makeover of the homepage, NBC definitely needs to either start reporting more tech stories, or advertising their own. Beyond the homepage, there was nothing more to offer on the stories within the tech section. Though they are supposed to be news reports, it’s more effective and engaging for the reader to be able to interact with the information – especially when it’s about technology!
Most of the articles were accompanied by either an informational or “how-to” video places within the body of the story, but that was all the information given to the audience beyond the initial written words. Only one article included a different form of multimedia other than a video, and it was only a screen shot of a Tweet.
My overall consensus of the tech portion at NBCnews.com is that it needs to be revamped in order to compete with other news sites that are becoming more interactive with their readers.