NBC online news made great use of video clips in their article on the Flint water crisis. The website included three separate clips of valuable commentary on the issue, two direct on-camera quotes from the mayor of Flint and the Governor of Michigan. The best part about the clips was that the written article did not directly regurgitate the information said in the video, which allows readers and watchers to get more information out of the article.
Another great aspect of multimedia in this article was the use of this graphic. Instead of comparing Flint’s water lead levels against 3 other areas, they decided to compare it to the ’cause for concern’ lead levels and the EPA’s high-risk level. This allow’s for readers to see how truly shocking Flint’s water lead levels when shown against emotionally attention-grabbing graph labels like ’cause for concern’. Overall, this article uses multimedia characteristic to present information more clearly and engaging.