NBCNews.com does not go above and beyond to include different forms of audio on their site’s homepage or within their articles. The most popularly used form of audio they offer are through videos, either of specific footage essential to the article or a short package on summarizing the written article for those who would rather watch than read. The videos and well-developed and offer a nice multimedia element that allowed readers to have a choice of how they receive the news. Though these videos are intertwined in almost every article, they are the only aspect that bring audio into the site besides the video advertisements integrated throughout the home page.
NBCNews.com offers almost all of their news in video form. But, they could definitely do more to enhance their site. Personally, I think if they added sound clips of specific quotes and placed them throughout a written article it would bring an interactive element to their articles that would enrich the news experience for readers. It could also be a unique element to add a classic news theme song that is played at the opening of news programs to the home pages of the different sections of news they offer on the site. It would play automatically in the background of the home pages and with an option to mute it on the top toolbar. The music would automatically stop playing once a reader clicked on an article or video.
Watch my rough draft of “Characters of the Primaries”!
You can view my Timeline on the life and career of JFK Here.
On Tuesday February 23rd, the heading toolbar of NBCNews.com offered an expandable chart tracking candidates’ success in the Nevada Caucus.
This was before the caucus took place, so the projected winners were posted above their competitors in an easy chart that made it easy to understand, even for those not so politically savvy. The chart even had a unique and efficient aspect in the top left corner above the Republican box which would automatically refresh the results every 40 seconds, so that as the caucus commenced, readers would have instant results as they tracked the succession of the debate.
But, this wasn’t the only thing NBCNews.com had to offer. As you scroll down the expandable article, graphs and statistics filled the screen of various information about the voters for each party and each candidate. Their age, race, ethnicity, location, education, were all displayed in easy to read comparable charts between each candidate in their respective parties. As someone very interested in the specifics of the political race, I was pleased with the organization of information.
The article also included a clickable calendar of the coming primaries and which were significant for what candidate and/or party. The entire article provided so much information in such few words, which lead me to conclude that the multimedia aspects of it were executed perfectly. Though it included a series of charts and graphs, they were not difficult to read, compare, or understand. NBCNews.com did a great job making a quick study guide for the current progression and future projection of the 2016 election.
See the rest of the article Here.
Check out my 5 Cuts/10 Seconds sequence below!
Even though this article only include one multimedia element, it was grabbing and effective to the impact of the story. This article told 12 different stories of Middle Eastern refugees on their journey to safety as they entered Norway seeking asylum through a gallery of expertly composed photographs and detailed captions. The brief anecdotes complimented the enlarged photographs so well that only those few words were enough to make the story truly engaging.
These people were driven from their homes in the Middle East, mostly Syria and Afghanistan, by the barbaric control of their governments. They travels 280 miles from their starting point in search of protection and refuge. AP photographer Alastair Grant captured the asylum-seekers and their new surroundings in Norway beautifully. The pictures alone truly convey the drastic change in environment they are all experiencing. The photographs serve as almost an interactive element to the article by giving taking you into the story from a point-of-view perspective. I liked this element because it reminded me of TIME Magazine’s annual “Pictures of the Year” issue, which is something I look forward to reading each year. Instead, this article used amazing photographs to tell a sotry chronologically.
Take a look at the gallery HERE.
For my Storehouse App event, I chose to take a look inside the Starbucks Coffee at Questrom School of Management, the highest grossing Starbucks on BU’s campus! You can sense the all-business atmosphere in the all-in-one Starbucks and study lounge room. I even caught the massive line starting to form, and grabbed myself a coffee on the way out!
You can check out my Storehouse story here!